We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
"A Superb Example of the Common Man": J.C. Leyendecker and the Staging of Male Consumer Desire in American Commercial Illustration, 1907-1931.
- Authors
Guadagnolo, Dan
- Abstract
The article highlights the illustrations of the advertising campaign, Calkins & Holden commissioned illustrator Joseph Christian Leyendecker to create advertisements featuring young, white, professional men wearing the new collar. It mentions that the 1907 campaign launched Leyendecker's career creating some of the most famous commercial advertisements of the early twentieth century.
- Subjects
UNITED States; LEYENDECKER, J. C. (Joseph Christian), 1874-1951; CALKINS &; Holden Inc.; ADVERTISING campaigns; MEN in advertising; ADVERTISING agencies
- Publication
American Studies (00263079), 2019, Vol 58, Issue 4, p5
- ISSN
0026-3079
- Publication type
Article
- DOI
10.1353/ams.2019.0045