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- Title
Supermarket Speak: Increasing Talk Among Low-Socioeconomic Status Families.
- Authors
Ridge, Katherine E.; Weisberg, Deena Skolnick; Ilgaz, Hande; Hirsh‐Pasek, Kathryn A.; Golinkoff, Roberta Michnick
- Abstract
ABSTRACT Children from low-socioeconomic status ( SES) families often fall behind their middle-class peers in early language development. But interventions designed to support their language skills are often costly and labor-intensive. This study implements an inexpensive and subtle language intervention aimed at sparking parent-child interaction in a place that families naturally visit: the supermarket. We placed signs encouraging adult-child dialogue in supermarkets serving low- and mid- SES neighborhoods. Using an unobtrusive observational methodology, we tested how these signs affected adult-child interactions. When signs were present in supermarkets serving low- SES neighborhoods, both the amount and the quality of talk between adults and children increased significantly, compared to when the signs were not present; signs had little effect in middle- SES supermarkets. This study demonstrates that implementing simple, cost-effective interventions in everyday environments may bolster children's language development and school readiness skills.
- Subjects
CHILDREN'S language; POOR children; CHILD-adult communication; READING research; INTERPERSONAL communication in children
- Publication
Mind, Brain & Education, 2015, Vol 9, Issue 3, p127
- ISSN
1751-2271
- Publication type
Article
- DOI
10.1111/mbe.12081