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- Title
Toward greater understanding of market orientation and the resource-based view.
- Authors
Ketchen JR, David J.; Hult, G. Tomas M.; Slater, Stanley F.
- Abstract
Connor's commentary offers a series of thoughtful comments on the ideas presented in Hult, Ketchen, and Slater (2005). We focus on two of his contentions in our response. First, we argue that the theory underlying our study—the resource-based view—is not tautological. This is because resources and performance are not directly related. Instead, realizing the potential value of resources depends on those resources being exploited through a firm's strategic actions. Second, we disagree with Connor's contention that market-oriented and customer-led firms lie along a continuum. We propose a richer conceptualization centered on a two-by-two matrix that contains market-oriented firms, customer-led firms, and two additional types. Copyright © 2007 John Wiley & Sons, Ltd.
- Subjects
STRATEGIC planning; CORE competencies; STRATEGIC enterprise management; BUSINESS models; BUSINESS planning
- Publication
Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, Vol 28, Issue 9, p961
- ISSN
0143-2095
- Publication type
Article
- DOI
10.1002/smj.620