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- Title
Content Marketing Strategies to Educate and Entertain.
- Authors
Harad, Kristin C.
- Abstract
The article discusses content marketing and presents advice to financial planners on using it to increase business. The author notes that effective content marketing should educate consumers, offer the marketer's perspective on a topic, or entertain. She cites the sharing of free information that content marketing involves as a way of establishing trust with potential clients. To keep content varies she recommends hiring an editor or copywriter to help produce material, and partnering with guests for interviews and videos. INSET: Idea Inspiration.
- Subjects
CONTENT marketing; MARKETING; MARKETING of financial planning services; FINANCIAL planners; FINANCIAL services industry; MARKETING strategy
- Publication
Journal of Financial Planning, 2013, Vol 26, Issue 3, p18
- ISSN
1040-3981
- Publication type
Article