Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Power of a Well-Crafted Tagline.AuthorsOpiela, NancyAbstractThe article offers step-by-step instruction for financial planners wishing to create an effective tagline for their firm.SubjectsMARKETING of financial planning services; MARKETING planningPublicationJournal of Financial Planning, 2007, Vol 20, p10ISSN1040-3981Publication typeArticle