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- Title
PR in 2009 - dark clouds, but pros see a silver lining.
- Authors
Guiniven, John
- Abstract
The article presents views from executives concerning their predictions on public relations in 2009. Phil Young of Philip M. Young stresses that companies should develop strategies to retain their customers. Mike Willard of The Willard Group anticipates that public relations will offer advantages to companies through the utilization of targeted-marketing public relations. Tim Yost of AlixPartners expects public relations to offer credibility to businesses.
- Subjects
EXECUTIVES; PUBLIC relations; MARKETING; YOUNG, Philip M.; WILLARD, Mike; YOST, Tim; BUSINESS enterprises
- Publication
Public Relations Tactics, 2009, Vol 16, Issue 1, p6
- ISSN
1080-6792
- Publication type
Article