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- Title
APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN TELEVISION INDUSTRY MANAGEMENT STRATEGY USING GROUNDED THEORY ANALYSIS: A CASE STUDY ON TVONE.
- Authors
Ridwan, Dadang; Heikal, Jerry
- Abstract
The television industry has experienced numerous transformations over time, particularly due to the continual advancements in technology. One technological innovation that has exerted a substantial influence on this sector is artificial intelligence (AI). The aim of this research is to comprehend the utilization of artificial intelligence (AI) within the management strategy of the television industry, using a case study of tvOne. Qualitative methods were employed in this investigation to gain insight into and describe the circumstances prevailing in the research environment. The study's sample consisted of five participants from the top management of tvOne. The analysis commenced with the coding phase of the data, which was obtained from transcribed interviews, using a grounded theory approach. The study's conclusion highlights that AI presents a significant opportunity for the television industry, particularly in the realm of content production. The prospects for implementing AI technology at tvOne, by integrating AI into content production, are geared towards enhancing program production efficiency and quality through the utilization of more advanced data analysis and automation techniques. However, the challenges encountered in the adoption of AI in the television industry primarily revolve around resources. The impediment to implementing AI technology at tvOne pertains to the availability of human resources and physical resources, including the requisite technical expertise, sufficient financial resources, and suitable infrastructure.
- Subjects
ARTIFICIAL intelligence; TELEVISION broadcasting; GROUNDED theory; TVONE (Company); QUALITATIVE research; AUTOMATION
- Publication
Jurnal Pendidikan Indonesia, 2023, Vol 4, Issue 9, p922
- ISSN
2745-7141
- Publication type
Article
- DOI
10.59141/japendi.v4i9.2196