Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCONSUMER BEHAVIOR AND MARKETING MANAGEMENT.AuthorsRobinson, Patrick J.AbstractThis article presents a review of the book "Consumer Behavior and Marketing Management," by James H. Myers and William H. Reynolds.SubjectsCONSUMER Behavior &; Marketing Management (Book); MYERS, James; REYNOLDS, William; CONSUMER behavior; NONFICTIONPublicationJournal of Marketing Research (JMR), 1974, Vol 11, Issue 3, p349ISSN0022-2437Publication typeBook Review