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- Title
An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice.
- Authors
Blattberg, Robert C.; Sen, Subrata K.
- Abstract
This paper investigates the small sample properties of minimum chi-square estimates of the parameters of stochastic brand choice models. It also describes and evaluates a statistical test which is appropriate for discriminating between two stochastic brand choice models when one is a constrained version of the other.
- Subjects
BRAND choice; CHI-squared test; CONSUMER preferences research; STOCHASTIC models; DISCRIMINANT analysis; STATISTICAL hypothesis testing; BRAND loyalty; PARAMETER estimation; BRAND evaluation; MARKET mapping
- Publication
Journal of Marketing Research (JMR), 1973, Vol 10, Issue 4, p421
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149390