Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBreathe New Life Into Your Old Brand.AuthorsBrown, DonnaAbstractPresents a method for the creation of a brand name image in the U.S. Enhancement of consultation with salespeople; Maintenance of an updated image of the brand; Consistency of promoting price strategy with existing image. INSET: WHAT'S IN A NAME?.SubjectsUNITED States; BRAND name products; MARKETINGPublicationManagement Review, 1992, Vol 81, Issue 8, p10ISSN0025-1895Publication typeArticle