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- Title
INOVAÇÕES EM PROCESSOS NA DISTRIBUIÇÃO DE COMBUSTÍVEIS: UM ESTUDO EM BASES DO COMPLEXO INDUSTRIAL PORTUÁRIO DE SUAPE, PE.
- Authors
De Araújo, Davi Lucas Arruda; Zilber, Moisés Ari
- Abstract
This article aimed to analyze, from the perspective of innovation, improvements in fuel distribution bases (distributors enterprises) process at the Industrial Port Complex of Suape, PE. The research addressed concepts related to general aspects of innovation and their typologies, innovation in processes and competitive advantage. The exploratory study was developed through a qualitative field research. Data collection occurred through semistructured interviews as research subjects considering three coordinators distribution bases. In the treatment, interpretation and analysis of the results of the data collected it was used the technical content analysis following the steps proposed by Bardin (2006). The results showed the formation of three categories: customer service; loading of vehicles; routing deliveries. About the category "customer service", coordinators pointed to the use of technologies that facilitate the relationship with them, whether insured or not. Regarding the "loading of vehicles" category was highlighted the development of improvements of that stage with loads of the bottom load type. About the "screenwriting" category, it was evidenced the outsourcing as a better alternative routes established and higher capacity utilization of vehicles for the delivery of fuels in the same region.
- Publication
RACE- Revista de Administraçâo, Contabilidade e Economia, 2014, Vol 13, Issue 2, p609
- ISSN
2179-4936
- Publication type
Article