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- Title
Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions.
- Authors
Madden, G.; Simpson, M.; Savage, S.
- Abstract
This study estimates a nested multinomial logit (NMNL) model of broadband delivered entertainment service subscription that allows for the impact of an installation fee and rental price, service attributes and household demographic variables on subscription. The model is estimated on stated–preference data obtained from an Australia–wide survey of capital cities and provincial centres. Nested multinomial logit model estimates are used to provide forecasts that suggest 65 per cent of separate residences passed are likely to subscribe at 2000. This percentage translates into 1237 744 subscribers.
- Subjects
AUSTRALIA; SUBSCRIPTION television; BROADBAND communication systems
- Publication
Economic Record, 2002, Vol 78, Issue 243, p422
- ISSN
0013-0249
- Publication type
Article
- DOI
10.1111/1475-4932.00068