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- Title
Análise da inovação no segmento da indústria de cerâmica vermelha: uma aplicação do radar da inovação.
- Authors
Cabral da Silva, Wanderson Breno; Magalhães Correia, Ana Maria
- Abstract
The purpose of this article is to analyze the degree of maturity of innovation in ceramic industries in the city of Itajá/RN. The research was configured as an exploratory and descriptive approach, in which, through semi-structured interviews with the managers of eight companies in the segment, these were analyzed for the thirteen dimensions of the Innovation Radar. The results of the research show that all companies adopt strategies and carry out actions that promote innovation, even if in a subtle and punctual way, aiming only at the correction and optimization of administrative and operational functions. Despite this, the conclusions indicate that it is possible to verify that the innovations that were mostly adopted were focused on processes, with improvements being made to optimize different internal aspects of the organization (productive and administrative), reduce production costs and increase the final quality of the products offered.
- Subjects
TECHNOLOGICAL innovations; CERAMIC industries; INDUSTRIAL costs; SEMI-structured interviews; PRODUCT quality; PRODUCTION increases
- Publication
Gestão e Regionalidade, 2022, Vol 38, Issue 115, p130
- ISSN
1808-5792
- Publication type
Article
- DOI
10.13037/gr.vol38n115.7568