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- Title
TÜTÜN VE TÜTÜN ÜRÜNLERİNİN TÜKETİMİNİ AZALTMAYA YÖNELİK RENKLERİN KULLANIMINA İLİŞKİN BİR ARAŞTIRMA.
- Authors
TORUN, Tolga
- Abstract
The use of tobacco and tobacco products is growing day by day, especially in developed countries. This increase is being monitored by health institutions and legal measures are applied by the relevant authorities to reduce the consumption of tobacco and tobacco products. One of these measures which is initiated into practice in Turkey is the one type colour cigarette packs. However, the effect of the one type colour application on the prevention of consumption is closely related to the perception of colours by smokers. Researches made about consumption in the marketing area reveal that colour can trigger consumption, therewithal colour is the preventive elements of consumption. In this context, it is important for consumers who use tobacco and tobacco products to measure the meaning of colours and their perspectives on one type colour cigarette packs via questionnaire. In the study, scale is adopted from Silayoi and Speece (2004) who measure the effect of package and design on purchasing and applied to the sample group. Data is analysed with SPSS and the results are noted. The main result of the study is that colours on package design positively affect the tobacco and tobacco products.
- Subjects
TURKEY; TOBACCO products; HEALTH facilities; DEVELOPED countries; PACKAGING design; TOBACCO use
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2020, Vol 11, Issue 27, p355
- ISSN
1308-9552
- Publication type
Article
- DOI
10.21076/vizyoner.655422