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- Title
Eduvacation@UNITEN: Unlocking Pahang's tourism value.
- Authors
Mohd Nashraf bin Mohd Nasruddin; Ismail Reza bin Abdul Rahman; Amanina Nabihah bt Md Amin
- Abstract
A radical business model that aims to add value to the education experience at UNITEN while generating new revenue streams by bundling vacation (tourism) and education (formal classes) experiences. This will be possible by unlocking the tourism value in the vicinity of UNTEN KSHAS which includes attr action such as Gambang Waterpark, Tioman Island, Kuala Rompin and National Park of Endau-Rompin. The unlocking of value will be via establishing a tour and travel company that will be run by UNITEN students. This travel co will then deliver the vacation package that will be bundled together with all academic programs on offer.
- Subjects
TOURISM; TOURIST attractions; BUSINESS schools; ACADEMIC achievement; EMPLOYEE training
- Publication
Global Business & Management Research, 2018, Vol 10, Issue 3, p1225
- ISSN
1947-5667
- Publication type
Article