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- Title
Country Image in Relation to International Student Mobility – General Framework Proposed.
- Authors
Malota, Erzsébet; Gyulavári, Tamás
- Abstract
Country image has a special influence on students’ choice of destination for their international studies. In order to identify the main dimensions that affect this decision and influence the satisfaction with the decision made, qualitative and quantitative research methods were used. The qualitative measurement approach (410 essays of foreign exchange students) is concentrating on the differences between first impression image and images based on experience during the exchange program. The quantitative surveys in 2004, 2010 and 2013 were conducted about students’ views on the country and its educational facilities. Our results show that there are several factors and indicators that affect whether the student would choose the country for higher education again if he/she had a choice.
- Publication
International Journal of Business Insights & Transformation, 2015, Vol 9, Issue 1, p14
- ISSN
0974-5874
- Publication type
Article