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- Title
CANCELLED: MORALITY CLAUSES IN AN INFLUENCER ERA.
- Authors
Cart, Annamarie White
- Abstract
Morality clauses bave been a contractual staple in the entertainment, sports, and advertising industries for over a century. Designed to curb illegal and immond behavior, morality clauses tbat are used strategically and effectively can provide a powerful safeguard for botb parties involved. This Note breaks down traditional morality clauses into three component parts and updates these provisions for tbe brand-influencer relationship. Doing so allows companies and influencers alike to harness the unparalleled ejfectiveness of tbis emerging market while protecting tbemselves against illegal escapades and shifting social viewpoints on morality.
- Subjects
ETHICS; EMERGING markets; ADVERTISING; AMUSEMENTS; WORK-related injuries
- Publication
Lewis & Clark Law Review, 2022, Vol 26, Issue 2, p565
- ISSN
1557-6582
- Publication type
Article