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- Title
Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects.
- Authors
Kleine III, Robert E.; Kernan, Jerome B.
- Abstract
Although the perception of contextualized objects pervades our everyday experiences, the literature provides little insight into how consumers ascribe meaning to contextualized products, or indeed into what meaning is. We address this gap in the literature by providing a conceptualization of consumption-object meaning and an a priori model for measuring it. An experiment tested several hypotheses concerning how the kind and amount of context affects the meanings people ascribe to ordinary consumption objects (and the labels that they use to identify those meanings). Overall, the findings support the proposed conceptualization.
- Subjects
CONSUMPTION (Economics); A priori; CONSUMER behavior; LOGIC; SENSORY perception; CONSUMER attitudes; NEW product development; CONTEXT effects (Psychology); PRODUCT attributes; CONSUMER research
- Publication
Journal of Consumer Research, 1991, Vol 18, Issue 3, p311
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/209262