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- Title
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing.
- Authors
DeBerry-Spence, Benét; Ekpo, Akon Elizabeth; Adelakun, Mopelola; Gunay, Hande
- Abstract
To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing ( JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission.
- Subjects
DIVERSITY in education; CONTENT analysis; SOCIODEMOGRAPHIC factors; MARKETING periodicals; JOURNAL of Public Policy &; Marketing (Periodical)
- Publication
Journal of Public Policy & Marketing, 2013, Vol 32, p6
- ISSN
0743-9156
- Publication type
Article
- DOI
10.1509/jppm.12.042