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- Title
Research centers, business schools, and the world of sales.
- Authors
Ahearne, Michael
- Abstract
The article discusses the role that business schools' research centers play in offering sales research for future sales personnel, including the University of Houston’s Sales Excellence Institute (UH SEI). An overview of the goals and objectives of research centers in business schools, including in educating sales management, is provided.
- Subjects
UNITED States; SALES; RESEARCH institutes; BUSINESS schools; EDUCATION of sales personnel; UNIVERSITY of Houston; SALES management; AIMS &; objectives of higher education; UNIVERSITIES &; colleges
- Publication
Journal of the Academy of Marketing Science, 2017, Vol 45, Issue 4, p461
- ISSN
0092-0703
- Publication type
Article
- DOI
10.1007/s11747-017-0536-7