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- Title
Market Shares of Space in Marketing Journals.
- Authors
Henry, William R.; Burch, E. Eari
- Abstract
This study ranks institutions on the basis of relative amounts of contribution to scholarly journals of marketing topics during 1969-72. It also identifies institutions as rising, falling or established in relative position based on trends in publication over the three four-year periods, 1961-64, 1965-68, and 1969-72. Since it was not feasible to tabulate all marketing journals, the five that were selected are prestigious journals that researchers considered representative of the core of scholarly publication in marketing. Contributions to the journals were measured in pages, to the nearest tenth. Page counts were converted to equivalent standard pages of 3300 characters each, so that contents from journals with different type sizes and page sizes could be aggregated and compared. Researchers counted the following kinds of contributions: articles, review articles, notes, communications, and comments. They did not count any of the following: replies, rejoinders, corrections, ordinary book reviews, memorials, tutorials, pedagogic notes, or papers published in proceedings of professional meetings. In general, they counted only refereed material in the main body of the journals.
- Subjects
MARKET share; MARKETING; INDUSTRIAL concentration; EMPLOYMENT; TABULATION typewriting; SOCIAL sciences
- Publication
Journal of the Academy of Marketing Science, 1976, Vol 4, Issue 2, p473
- ISSN
0092-0703
- Publication type
Article
- DOI
10.1007/BF02722053