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- Title
Gestión pública y privada de la publicidad de juguetes: Regulación y autorregulación en la Unión Europea y España.
- Authors
Martínez Pastor, Esther; Gaona, Carmen; Ángel Nicolás, Miguel
- Abstract
The aim of the article discusses what the rules and codes of self-regulation that regulates the advertising of toys and the involvement of public and private sector to protect the child. To do this, we will identify and analyze the directives in the European Union and the rules in Spain and codes of self-regulation driven by European and Spanish industry. We will discuss the case study in which the spots broadcast at Christmas in Spain 2013 and we are analyzed if the ads conform to laws regulatory and codes of self-regulation.
- Subjects
TOY advertising; GOVERNMENT policy on advertising; GOVERNMENT regulation; SELF-regulation in advertising; EUROPEAN Union; ADVERTISING laws
- Publication
Gestión y Política Pública, 2017, Vol 26, Issue 2, p453
- ISSN
1405-1079
- Publication type
Article