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- Title
Il Museo Salinas: un case study di social museum... a porte chiuse.
- Authors
Bonacini, Elisa
- Abstract
"Closed for renovation, open by vocation" that is the slogan with which the archaeological museum Antonino Salinas in Palermo began to revive its image about a year ago. Closed for four years for the restoration of the architectural complex that houses it, the seventeenth-century Olivella's House of the Philippine Fathers, the museum has decided to open up to the public through a strategic mix of cultural and educational activities, exhibitions, advertising visual campaigns on various social networks and throgh adhesion to social improvement campaigns for museums, from #invasionidigitali to #museumweek. The result, after about two years, is the creation of a real brand and total renovation of the museum's reputation. Aim of this paper, made by analyzing Museum's communication strategies on social media, is the identifi\cation of some solutions that could "inspire" other institutions to adopt those web marketing cultural strategies, so far absent in Sicily.
- Publication
Il Capitale Culturale: Studies on the Value of Cultural Heritage, 2016, Vol 13, p225
- ISSN
2039-2362
- Publication type
Article
- DOI
10.13138/2039-2362/1225