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- Title
Rigor periodístico y regularidad como claves del éxito de los periodistas españoles en YouTube.
- Authors
Blanco, Sonia; Palomo, Bella
- Abstract
The challenge posed by YouTube in the press affects not only companies but also professionals, especially the younger ones, who have seen how they had to prepare for a new audience in the digital media era (Newman et al., 2019). Following a preliminary study on the presence of journalists on YouTube (Blanco & Palomo, 2019), this research analyses how those professionals develop content on the platform. After the initial results, nine in-depth interviews are conducted with the most successful journalists to understand how they interact with their audiences, and new metrics are taken to see the evolution of their channels. The results conclude that, despite the low number of individual initiatives on YouTube, those who work on their channel rigorously, on a long-term and consistent basis achieve significant growth that can reach up to seven times the number of visits.
- Subjects
DIGITAL media; GOOGLE Inc.; STREAMING video &; television; JOURNALISTS; SOCIAL media; PRESS
- Publication
Estudios sobre el Mensaje Periodistico, 2021, Vol 27, Issue 4, p1043
- ISSN
1134-1629
- Publication type
Article
- DOI
10.5209/esmp.78143