The article presents abstracts of studies on how word-of-mouth is influenced by audience factors which include how the audience size impact what people share by Alixandra Barasch and Jonah Berger, compensatory communication by Grant Packard and David B. Wooten and the use of incentives by Andrew T. Stephen and Donald R. Lehmann, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.