Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDo Retail Brands Bias Consumer Decision-Making? –An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging.AuthorsHubert, Mirja; Hubert, Marco; Kenning, PeterSubjectsRETAIL industry; BRANDING (Marketing); CONSUMER behaviorPublicationAdvances in Consumer Research, 2011, Vol 38, p949ISSN0098-9258Publication typeAbstract