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- Title
Historical Perspectives on Funding Opportunities in Consumer Research.
- Authors
Bloom, Paul N.; Milne, George R.
- Abstract
The history of how consumer research has been funded is examined. Data are presented that show the sources of financial support for published articles over the last twenty-five years, and additional thoughts about research funding are offered based on the authors' personal observations. Several ideas for improving the availability of funds to consumer researchers are also presented.
- Subjects
CONSUMER research; RESEARCH; CONSUMER behavior; MARKETING research; INDUSTRIAL costs; COST control; COST effectiveness; COMMUNICATION in marketing; INDUSTRIAL publicity
- Publication
Advances in Consumer Research, 1991, Vol 18, Issue 1, p255
- ISSN
0098-9258
- Publication type
Article