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- Title
CONSUMER IMPULSE PURCHASE AND CREDIT CARD USAGE: AN EMPIRICAL EXAMINATION USING THE LOG LINEAR MODEL.
- Authors
Deshpandé, Rohit; Krishnan, S.
- Abstract
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and purchasers' income. A log linear approach is used to test goodness-of-fit of several hierarchical models, and rather surprising results are found. These include the lack of interaction between impulse purchase and credit card possession usage even when consumers' income and cost of items purchased are controlled for.
- Subjects
CONSUMER behavior; CREDIT cards; CONSUMER research
- Publication
Advances in Consumer Research, 1980, Vol 7, Issue 1, p792
- ISSN
0098-9258
- Publication type
Article