Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDo Deals Really Help Save: Deal Salience And Increased Consumer Spending.AuthorsMukherjee, Sudipta; Pandelaere, Mario; Villanova, DanielAbstractThe article focuses on a study that found deal salience can decreases self-control and increases consumer spending.SubjectsDEALS; SELF-control; CONSUMPTION (Economics)PublicationAdvances in Consumer Research, 2016, Vol 44, p750ISSN0098-9258Publication typeArticle