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- Title
THE EMOTION OF DISGUST, DEMAND AUGMENTATION, AND WASTEFUL CONSUMPTION.
- Authors
OSTRANDER, NATHAN
- Abstract
The article focuses on methods used by corporations to construct demand through leverage of the emotion of disgust to create an apparent problem in an advertisement and to then sell a product that will solve the supposed problem. It claims that corporate use of the emotion of disgust in advertisements is a problem when three conditions including false problematization, undue influence, and wasteful consumption exist and advocates statutory and regulatory bans of such advertisements.
- Subjects
BUSINESS planning; ECONOMIC demand; ADVERTISING censorship; UNDUE influence; RESTRICTIONS
- Publication
Widener Law Review, 2013, Vol 19, Issue 2, p281
- ISSN
1933-5555
- Publication type
Article