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- Title
The Brain Campaign: Effective Marketing of Library Services during Special Events.
- Authors
Cowden, Chapel; Tekulve, Nicole
- Abstract
The article focuses on an annual event organized by the University of Tennessee at Chattanooga Library for promoting the library's Reference and Instruction services to the campus community. Topics discussed include the importance of creating a theme for the event to market library services to students, promotion of a library workshop series, and tips for designing effective marketing campaigns.
- Subjects
UNIVERSITY of Tennessee at Chattanooga. Library; MARKETING of academic libraries; LIBRARIES &; students; REFERENCE services in academic libraries; LIBRARY institutes &; workshops; SERVICES for college students
- Publication
Tennessee Libraries, 2014, Vol 64, Issue 2, p1
- ISSN
0162-1564
- Publication type
Article