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- Title
Futbol Ekonomisi: Kastamonu Üniversitesi Örneği.
- Authors
KARAMATOV, Ozodbeg; DİLEK, Serkan; NEMATOVİÇ, Kuziyev İslam; KAMACI, Ahmet
- Abstract
Interest to sport especially football has increased for many years. This increased interest has caused spend more on football. The aim of this research is to investigate the purchasing licensed products of football clubs. To this aim we conducted a questionnaire on Kastamonu University Economics and Administrative Sciences Faculty students. As a result of this questionnaire it is revealed that following soccer games, perception about the link between economy and sportive success, quality perception of licensed products, satisfaction from soccer games, aesthetic of soccer and fun factors have an impact on purchasing of licensed products. Also it is found that football clubs should encourage their fans to watch games if they want to sell more licenced products.
- Subjects
LICENSED products; FOOTBALL teams; SOCCER; SCIENCE students
- Publication
Bartin University Journal of Faculty of Economics & Administrative Sciences / Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019, Vol 10, Issue 20, p238
- ISSN
1309-954X
- Publication type
Article