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- Title
Public Relations in a Global World: Culturally Centering Theory and Praxis.
- Authors
Jyoti Dutta, Mohan
- Abstract
Good communication is critical to the success of organisations. It is more critical in the transnational corporate sphere as global accountability becomes a reality. Recognising community engagement as a corporate resource can lead to understanding of power models in organisations. This paper seeks to centre communication, through a variety of cultural methods, for those communities that have been dispossessed in the contemporary globalisation processes.
- Subjects
PUBLIC relations research; COMMUNICATION; CULTURE; THEORY; PRAXIS (Process)
- Publication
Asia Pacific Public Relations Journal, 2014, Vol 14, Issue 1/2, p21
- ISSN
1440-4389
- Publication type
Article