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- Title
Marketing of financial and accounting services as a component of corporate social responsibility.
- Authors
Cristia, Vasile
- Abstract
Approach to marketing financial services and accounting procedures through the guidance of the activities in this area is based on a philosophy founded on principles of efficiency, utility and social responsibility legally. The social impact is given by the increasing number of participants, as providers and consumers of financial and accounting services, which interact on the market of financial services and accounts at local, regional, national and international area. Amid the appearance and development of market economy, of private sector, since 1990, it emerged as providers of professional services category in financial accounting: financial auditors, accountants, business appraisers, immovable property, movable property, financial assets, administrators, liquidators insolvency of enterprises, associations and foundations, trustees ad hoc arrangement and mediators, which provides specialized professional services, to the economic organizations. The dynamism and creativity of the accounting profession are supported by the avalanche of new challenges including the development of production and trade, the development of service sector, the encouragement of private initiative, the increasing number of organizations and operators of all types, stock debut and the increased activity, financial transactions, the occurrence of fusion operations and of insolvency events, the development of credit institutions, the inflationary influences, constant improvement of quality standards and the internal and international regulations of accounting, auditing and financial reporting.
- Subjects
FINANCIAL services industry; ACCOUNTING customer services; SOCIAL responsibility of business; SOCIAL impact; PERFORMANCE standards; ACCOUNTING methods
- Publication
Economy Transdisciplinarity Cognition, 2011, Vol 14, Issue 1, p50
- ISSN
2067-5046
- Publication type
Article