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- Title
A CRITICAL REVIEW OF MARKET-ORIENTATION IN THE ORGANISATIONAL CULTURE OF POST-MERGER ORGANISATIONS.
- Authors
CHANDLER, Nicholas
- Abstract
The aim of this paper is to review the literature concerning the key factors affecting a post-merger organisation from the aspect of market orientation and organisational culture as a means of developing a conceptual framework. In the context of a large complex organisation (a Higher Education Institution), the literature indicates that there is a greater propensity for the emergence of subcultures. A number of external pressures are also found to impact upon the emergence of a market orientation. Through the findings a conceptual framework is developed which is to serve as a basis for further research.
- Subjects
POST-acquisition integration (Mergers); MARKET orientation; CORPORATE culture; MARKETING research; EMERGING markets; EXTERNALITIES
- Publication
Management & Marketing, 2014, Vol 9, Issue 2, p111
- ISSN
1842-0206
- Publication type
Article