Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGreen with envy.AuthorsStateman, AlisonAbstractDescribes M&M/Mars Inc.'s advertising campaign featuring a female character and the green color. Aim of responding to consumers who asked for a female M&M character.SubjectsMARS Inc.PublicationPublic Relations Tactics, 1997, Vol 4, Issue 3, p3ISSN1080-6792Publication typeArticle