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- Title
Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries.
- Authors
Agarwal, James; Malhotra, Naresh K.; Wu, Terry
- Abstract
• This paper is an attempt to study the impact of a trading bloc on a member country's product image. Specifically, we examine whether consumers' attitude toward NAFTA influences consumers' confidence, attitude, and purchase intention of Mexican-made product. • Drawing from stimulus generalization and attitude conditioning theory, a theoretical etic-based cross-cultural model is developed and tested using two samples of student buyers/users of Mexican-made personal computers in the United States and Canada.
- Subjects
INTERNATIONAL trade; INTERNATIONAL economic relations; CONSUMER behavior; CONSUMER attitudes; PRODUCT management; ECONOMIC policy
- Publication
Management International Review (MIR), 2002, Vol 42, Issue 4, p441
- ISSN
0938-8249
- Publication type
Article