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- Title
Vállalkozói percepciók Baranya megyében az Európa Gasztrorégió Cím elnyerésével kapcsolatban.
- Authors
RÉKA, HORECZKI; TIBOR, GONDA
- Abstract
Theshocks and traumas currently taking placein the world - aretheresult of external factors - which require joint action plans not only of citizens, but also of regions and countries. The epidemic caused by Covid-19 demanded transformation in almost all areas of life. It aVected diVerent sectors, regions and social groups in a diVerent way and to a diVerent extent, but typically negatively. Tourism and hospitality suVered perhaps the greatest damage. From the second half of March 2020, commercial accommodations in Hungary were closed, international travel and the opening hours of restaurants wererestricted, and a further signiTcant decreasein income and turnover were forecasted due to the caution of the population.. Investments and developments in the direction of tourism can still be considered signiTcant in this period. We believe that the development directions can also be modiTed by applications submitted to diVerent addresses. The main research question is whether the values of the European Regions of Gastronomy and its potential impact on a given region can be recognised and identiTed by the relevant (hospitality/catering-related) sector of theregion. Thesecond issueis thelevel of support among thesectors involved. This paper focuses on Baranya county and the city of Pécs. Our questionnaire survey conTrmed that thereis a need for a large-scalecooperation in thecounty - in the Teld of tourism and catering in our case- which conveys a positive vision of thefuture. Based on thecurrent data, it is necessary to improvethe quality of tourism in Baranya County and signiTcantly increaseits quantitative indicators. Based on the tourism resources of the county and the county seat, it deserves greater visibility, attendance and higher tourism income both in the country and in Europe. Several decades of experience in the county conTrm that the quality wine culture combined with gastronomy, wine tourism, culture and local sales can become a signiTcant and comprehensive force and tool for settlement and regional development. The study shows how gastronomic heritagecan contributeto the development of a given region. Thetitle of European Region of Gastronomy has been compared to the European Capital of Culture, as it can have many positiveeVects on regional development. An important diVerenceis that thetitle does not represent a source of investment in theregion/county/area; it aims to focus on local income generation and retention through a reformed economy based on cohesion. The clear objectives set out in the criteria for the award of the title clearly deTne the role of local operators in gastronomy and gastronomic tourism and the path to befollowed in order to develop it. Theimportance of these objectives was broadly shared by therepresentatives of the businesses surveyed, who also agreed with thestatement that the award of thelabel would have a number of positiveeVects on gastronomy and gastrotourism in Baranya county. In addition, thereis a clear positive feedback that the county would be considered worthy of the title on the basis of its potential and that the three years available for preparation are considered suUcient. Local stakeholders in thetourism and hospitality sector are also realistic in their view that it would not be possible to qualify for such a title relying on private and NGO funding alone, and that public funding would be needed to support the application and, if successful, theimplementation of the programme for a year. The main sources of funding would be the county council and the Hungarian Tourist Agency. In less than six months, the active involvement of civil society has made the initiative widely known. It has been ableto mobilise an enthusiastic and broad range of supporters in favour of the programme. However, it has not succeeded in achieving thecross-sectoral coherence needed for the application. The Chamber of Commerce and Industry and the gastronomic cluster it sponsored, initially enthusiastic about the project, spectacularly turned their backs on the ambition, ignoring thesupportive views and attitudes towards the bid from local businesses and other professionals that our research had also identiTed. They have also provided a basis for wavering politicians to back out. Thus, the bid for thetitlecameto a standstill in spring 2022.
- Subjects
PECS (Hungary); FOOD tourism; REGIONAL development; EUROPEAN Capital of Culture; INDUSTRIAL clusters; RESEARCH questions; WINE tourism; INTERNATIONAL tourism
- Publication
Space & Society / Tér és Társadalom, 2023, Vol 37, Issue 1, p92
- ISSN
0237-7683
- Publication type
Article
- DOI
10.17649/TET.37.1.3469