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Title
ABSTRACTS.
Abstract
The article presents abstracts on marketing topics which include "Sponsorship: From Intuitive to Strategic Communication," by Nathalie Fleck-Dousteyssier, "Concept Engineering Method: A Way of Improving Technical Specifications in Industrial Markets," by Agnès Walser-Luchesi and Laurence Calmelet, and "The Internationalisation Modes and Processes of Small and Medium-Sized Subcontracting Firms," by Valérie Barbat.