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- Title
LA LOGISTIQUE DE L'ÉPICERIE EN LIGNE: VERS UNE DIFFÉRENCIATION DES SOLUTIONS.
- Authors
Durand, Bruno; Senkel, Marie-Pascale
- Abstract
Since the end of the nineties, the majority of the French retail groups have created e-supermarkets, and they were then confronted with logistical problems. Our paper presents the offers of these e-retailers and their logistics organizations. It shows that a logistic model -- different from the Anglo-Saxon one -- seems to stand out in France. But the problem of the « French model » is that it is not easily profitable. The last part of the paper claims that other logistics models could be worth studying. It especially develops a model Based on the networks of mini-markets.
- Subjects
FRANCE; GROCERY industry; RETAIL industry; SUPERMARKETS; BUSINESS logistics; ELECTRONIC commerce
- Publication
Décisions Marketing, 2007, Issue 45, p75
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/dm.045.75.89