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- Title
How Effective are the Persuasive and Other Communication Abilities of MBA Students in India: Implications for Business Communication Courses.
- Authors
Apparaju, Hyma
- Abstract
One key research question in the business communication teaching context is how effective are the persuasive and other communication abilities of MBA students in India, given the fact that soft skills are rated as highly significant for a corporate career. This study attempts to explore the lacks in language and persuasive skills using a needs analysis framework through a survey instrument administered in two prominent business schools. The study carries out one of the key aspects of the needs analysis framework called the present situation analysis that deals with the perceptions of students. One of the major contributions of the study is the development of a structured survey instrument. The other is the fact that it has uncovered and brought to light the crucial issue of intervention in the business communication course, based on the needs analysis framework. The paper argues the need for suitable intervention in addressing these gaps while making broad recommendations for overall course redesign.
- Subjects
MASTER of business administration degree; BUSINESS communication; BUSINESS schools; COMMUNICATION teachers; COMMUNICATIVE competence
- Publication
IUP Journal of Soft Skills, 2016, Vol 10, Issue 3, p24
- ISSN
0973-8479
- Publication type
Article