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- Title
Attitude of the Agents Towards the Marketing of Insurance Services by the LIC of India.
- Authors
Arulsuresh, J.; Rajamohan, S.
- Abstract
Life insurance agent is a person in commercial law who has the authorization to act for the principal to legally make a relationship with those who want to insure themselves through life insurance policies. LIC agents have to diversify their activities to meet the complex needs of customers. Spreading awareness, economic activities and social consciousness have made the job of LIC agents more challenging and complex.
- Subjects
INDIA; LIFE insurance agents; LIFE insurance policies; COMMERCIAL law; SOCIAL consciousness; INSURANCE marketing
- Publication
IUP Journal of Risk & Insurance, 2010, Vol 7, Issue 4, p47
- ISSN
0972-933X
- Publication type
Article