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- Title
POZACENOWE CZYNNIKI STABILIZUJĄCE ZNACZENIE BROKERSKIEGO KANAŁU DYSTRYBUCJI UBEZPIECZEŃ W KONTEKŚCIE ROZWOJU SPRZEDAŻY PRZEZ INTERNET.
- Authors
Wojtkowiak, Marcin
- Abstract
The article discusses non-price factors (institutional, cultural and technological) which stabilize the importance of the traditional broker channel in insurance distribution. These factors are at the same time an obstacle to the development of Internet sales. In Poland, direct online sales of insurance are currently of minor significance while the broker channel has for years been an important item in the distribution of non-life insurance. In relation to selected insurance markets in the world which were analyzed by the Swiss Re Institute, direct online insurance sales in Poland are developing very slowly. It is unlikely that the conditions and environment of the insurance market in Poland in the coming years will diminish the role of brokers towards online distribution. In principle, only institutional factors can pose some threat to insurance brokers' activity in the short term.
- Subjects
POLAND; INSURANCE brokers; INTERNET sales; MARKETING channels; SWISS Reinsurance Co. Ltd.; BROKERS; INSURANCE
- Publication
Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2018, Issue 541, p312
- ISSN
1899-3192
- Publication type
Article
- DOI
10.15611/pn.2018.541.24