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- Title
Assessing the Current Marketing Plan of Dominican College-Sta. Rosa Laguna.
- Authors
Zeta, Monica Aban
- Abstract
This study determines the extent of implementation on the present marketing practices of Dominican College-Sta. Rosa Laguna and wheather the graduates are responsive to the needs of the industry. The participants include 88 graduates, 20 administrators, 38 faculty, 115 college students, 117 parents, and 66 industry clients/employers. A survey questionnaire was constructed to determine the ratings on products and services strategies, price strategies, promotional strategies, and place and accessibility strategies. The questionnaire was rated by the administrators, faculty, graduates, students, and company clients. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis was also conducted to assess the marketing strategies. The findings revealed that the present marketing strategies were only attained to a moderate extent. No significant differences were found in the ratings of administrators, alumni students, faculty, and industry/employers on the marketing strategies. The graduates are also responsive to the needs of the industry.
- Subjects
LAGUNA (Philippines : Province); PHILIPPINES; MARKETING strategy; PRICING; SALES promotion; SWOT analysis; NEEDS assessment; RELIGIOUS schools; UNIVERSITIES &; colleges; CONSTRUCTION planning; QUALITY of service; SCHOOL administration
- Publication
International Journal of Research & Review, 2009, Vol 2, p57
- ISSN
2094-1420
- Publication type
Article