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- Title
Towards a phenotype of the amphibious company: an illustrative case from the chemical industry.
- Authors
Bianchi, Mattia; DiMinin, Alberto; Frattini, Federico
- Abstract
The paper explores the phenotype of the amphibious company, which is intended as the fittest economic species in today's hypercompetitive business arenas and hence the most likely to survive and prosper. Four behavioral traits are proposed and discussed as distinctive of amphibious companies: doing different jobs good, diversifying in multiple market arenas, brokering and bridging across business networks and absorbing knowledge from the outside. The paper illustrates these arguments through a paradigmatic case study of an Italian firm operating in the chemical industry, which has been able to survive a challenging crisis by adopting an amphibious behavior.
- Subjects
ECONOMIC competition; PHENOTYPES; DIVERSIFICATION in industry; CHEMICAL industry; BUSINESS networks
- Publication
Journal of Business Chemistry, 2011, Vol 8, Issue 1, p5
- ISSN
1613-9615
- Publication type
Article