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- Title
The Influence of Product Design Evaluations on Investors' Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors.
- Authors
Aspara, Jaakko
- Abstract
The article discusses the influence of product design evaluation on the willingness of the investors to invest in companies. It explores the two mechanisms through which investors' evaluations of product design may influence their willingness such as financial returns and investment interest. It says that the personal relevance of the product domain of the company refers to the degree to which the investor finds an activity or area of interest.
- Subjects
PRODUCT design; INVESTORS; RETURNS on sales; INVESTMENT interest; PRODUCT management; MANAGEMENT
- Publication
Design Management Journal, 2011, Vol 6, Issue 1, p79
- ISSN
1942-5074
- Publication type
Article
- DOI
10.1111/j.1948-7177.2011.00023.x