We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Where Have You Ben? Miami University's 2003 Heisman Trophy Campaign Challenges.
- Authors
Cuneen, Jacquelyn; Schneider, Raymond; Gliatta, Andrea; Butler, Nicholas
- Abstract
This article explains that the Miami University football team's quarterback Ben Roethlisberger is a Heisman Trophy candidate. The university launched a sport marketing campaign to promote Roethlisberger as a worthy contender for college football's greatest individual honor. The university is a top favorite for the 2003 Mid-American Conference.
- Subjects
UNITED States; MIAMI University (Oxford, Ohio); ROETHLISBERGER, Ben, 1982-; QUARTERBACKS (Football); HEISMAN Trophy; FOOTBALL awards; COLLEGE sports awards
- Publication
Sport Marketing Quarterly, 2006, Vol 15, Issue 1, p53
- ISSN
1061-6934
- Publication type
Article