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- Title
'22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22.
- Authors
Hookway, Nicholas; Graham, Tim
- Abstract
The article offers information on the Mission22 campaign initiated in social media networks for enhancement of awareness regarding suicide rates of the U.S. military veterans. Topics discussed include observation of Web 2.0 culture usage for transmission of user-generated content with self-depiction approaches; utilization of social media by people for construction of moral identity; and examination of the campaign in social media site Twitter through its application program interface (API).
- Subjects
SUICIDAL behavior in veterans; SUICIDE statistics; WEB 2.0; USER-generated content; SOCIAL media &; society; APPLICATION program interfaces
- Publication
M/C Journal, 2017, Vol 20, Issue 4, p2
- ISSN
1441-2616
- Publication type
Article
- DOI
10.5204/mcj.1270