Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleIntroduction.AuthorsThe EditorsAbstractAn introduction is presented in which the editor discusses several articles published within issue on topics including textual mechanics in franchises; the development and franchising of film "The Rocketeer;" and immersive film experiences.SubjectsUNITED States; ROCKETEER, The (Film); RETAIL franchises; MOTION picture industryPublicationVelvet Light Trap: A Critical Journal of Film & Television, 2019, Issue 84, p1ISSN0149-1830Publication typeArticleDOI10.7560/vlt8301