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- Title
Incorporating Social Science, the Fine Arts, and Technical Writing: A Case History at Publishing Concepts (PCI).
- Authors
Kungl, Carla T.; Hargrove, M. Blake; Hargrove, Debra F.
- Abstract
Purpose: The purpose of this article is to present a case history of one company's project to refine and define its core values statement. In this case, the company chose to employ both traditional technical communication technique and the fine arts of creative writing, graphic design, photography, and illustrating. Method: This article provides a detailed description of the process that one company employed to update an existing core values statement. It also provides the reader with specific guidance on the company's process including the use of social science tools and the inclusion of fine arts. Results: The results of this case history document the production of two specific cultural artifacts, a booklet and a book, which demonstrate the purpose and efficacy of using a combination of technical writing and the fine arts to produce artifacts that both convey meaning in a technical sense and evoke emotion in an aesthetic sense. Conclusion: The intentional use of the fine arts can help a company create a core values statement that becomes an important cultural artifact and can help employees not just understand their role in that business but to also see how they are valued as part of it. Technical writing faculty should encourage students to incorporate creativity, and technical writing practitioners can use the artifacts developed in this case study as examples of work that can be produced through the intersection of the fine arts and technical communication.
- Publication
Technical Communication, 2020, Vol 67, Issue 4, p72
- ISSN
0049-3155
- Publication type
Article